First authorized book on John Wayne

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To be Released Fall 2011, Book to Feature Never-Before-Seen
John Wayne Archived Photo Collection

Newport Beach, California (March 14, 2011): John Wayne Enterprises (JWE), LLC, exclusive owner and licensor of the John Wayne brand, has entered into a publishing agreement with powerHouse Books, the independent publishing house best known for its fine art, documentary, pop culture, fashion, and celebrity books, for the creation of the first-ever authorized John Wayne photo book. The book will be released in fall 2011. The announcement was made today by Ethan Wayne, President of John Wayne Enterprises and son of the late Hollywood legend.

“We knew of powerHouse’s impeccable reputation in the publishing world, but it is Daniel Power and Craig Cohen’s commitment to quality and innovation and their respect for both John Wayne the icon and the man that made it possible for us to enter into this agreement,” said Wayne in making the announcement. “As the first-ever authorized book on John Wayne, my family is looking forward to sharing the myriad of personal memories and never-before-seen images that will comprise this unique representation of our father’s life.”

“Our unique approach to publishing photographic books that celebrate the lives of iconic individuals, books such as Gary Cooper: An Enduring Style, Phil Stern: A Life’s Work, and But That’s Another Story: A Photographic Retrospective of Milton H. Greene, that have proven our ability to present a rare and intimate glimpse of all facets of the person, not just the persona they embodied,” said Daniel Power, founder and CEO, powerHouse Books.

“We are grateful for the trust the family has bestowed on us and look forward to working with John Wayne Enterprises to bring this unique collection of images from the John Wayne estate to his millions of fans around the world,” added Craig Cohen, Vice President and Executive Publisher, powerHouse Books.

Combining never-before-seen photographs culled from the family’s vast personal archives with images from some of John Wayne’s 175 feature films, the book (as yet untitled) will celebrate the qualities John Wayne embodied. Comments from family members, friends and co-stars will recount first-hand examples of John Wayne’s loyalty, honesty, dependability and courage. Personifying the American spirit, John Wayne was and continues to be a true Hollywood icon.

JWE’s worldwide licensing and promotional partnership programs continue to expand the global awareness of the John Wayne brand. In addition to the organization’s two core licensing programs — “classic collectibles” targeting adult collectors and John Wayne fans, and the John Wayne “lifestyle program,” which is inspired by John Wayne’s western casual heritage and geared towards the young adult male – JWE also has licensing partnerships in such key categories as novelties, apparel, accessories, home furnishing, interactive, publishing and more. The agreement with powerHouse Books marks the company’s first foray into publishing.

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